In the spirit of our brand, the number three and the industry we work in, we want to periodically take a look at [3] rising web design trends. Here are three (of many) new web design trends on the rise over the course of 2018.

1. Web animation

In a fast paced world where there is never enough time, animation can quickly convey complex ideas and hold a viewer captive. Storytelling and setting your brand apart will never go out of style. So what specifically in animation are we going to see more of in 2018? Animated logos is an obvious trend, and one that gives companies a big opportunity to enhance their brand further (when done properly of course). We are also seeing the return of the animated GIF – mainly thanks to the fact that basic GIFs can be read by almost anything and applied to pretty much any type of content.

The volume of creation tools now available to designers is playing a big role in the revitalized animation trend. Much like easy to use website content management platforms (Squarespace, etc.), some of the tools are easy enough for anyone (even non designers – developers) to pick up and use. So non-animator types will have many opportunities to jump in.

When you combine the availability of practical tools it is easy to see why animation is going to be big in 2018. Today’s browsers are exceeding 60fps and that’s even on vector formats like SVG and mobile. But as with any new trends, the general rule is always use it when it makes sense and avoid it otherwise. We always stress the fact that if it doesn’t add anything positive to an experience it’s not worth making it part of a project.

2. More exciting & adventurous colors

Over the last year or so there has been an emergence of bolder colors across digital platforms. And this trend won’t likely slow down over the next couple of years. While traditionally, digital spaces have been somewhat limited with massive use of color, there’s no denying that bold colors can be used to help deliver more exceptional user experiences.

If you think about the trends of customization and personalization in the digital space, it will be truly interesting to see how color comes into play on an individual level.

3. Standardization between design tools

Over the past several years it’s also become nearly impossible to keep up with all of the new apps, tools or features running wild in our industry. Sketch, InVision, Adobe XD, Axure, Vectr and more than we could even attempt to list here.

The explosion in remarkable design tools illustrates how design is becoming a core element as to how businesses operate. And this trend does generate some concern for agencies as the days of being dependent entirely upon a handful of core products (i.e. Photoshop, Illustrator, In-Design) is behind us. It will take some time for testing processes associated with new tools, to fully understand what works best or most efficient for a particular agency model.

But with tools like InVision Studio in the marketplace and with robust collaboration tools being built in (and actually working well), there does seem to be a little more light at the end of the standardization tunnel for design teams and agencies.

Check back with us soon to see another of the [3] rising web design trends!