We love statistics (literally). Our entire existence now seems to be centered on precise measurement and data-driven results. And why not? After all, we would be foolish not to look at what stats are telling us, how they are informing us, making better decisions based on them. So along those lines we thought we would start a blog post where we could research a specific (industry relevant of course) topic, and offer up a few power stats. Or something to simply chew on for a few moments in your day.
The topic this month, VIDEO (because we really love video). More specifically Social Media Video… and the tidal wave that is coming with it. Here are a few current stats that might interest you on this particular subject.
QUICK STAT 1: By 2019, video content will be the driver behind 85% of US search traffic. (source: eMarketer)
QUICK STAT 2: US digital spend is increasing at a rate of $13 billion every year. (source: eMarketer)
QUICK STAT 3: Average users spend an average of 88% more time on a site that contains video. (source: Forbes)
QUICK STAT 4: More than 500 million hours of videos are watched on YouTube each day. (source: Forbes – YouTube)
QUICK STAT 5: More video content is uploaded in 30 days than the major US television networks have created in more than 30 years. (source: Forbes)
QUICK STAT 6: By 2021, a million minutes (17,000 hours) of video content will cross global IP networks every, single second. (source: Forbes)
QUICK STAT 7: Viewers retain 95% of a message when they watch it in a video vs. 10% when reading it in text. (source: Forbes)
QUICK STAT 8: 65% of ad impressions on Instagram were the result of video in 2017 and it continues to rise in 2018 (source: Instagram).
These are just a handful of facts that you will find related to online video across social channels. We’ve just cracked the surface of what online video will ultimately become, but we’ve gotten far enough along to clearly see that it’s not going away… and it’s rise continues to be that of a tidal wave.