Unica/IBM | Product Promotions
Unica partnered with three squared to develop an online campaign and content in conjunction with a rebrand and new site launch. The campaign and content also work to aid the Unica sales force by helping customers more clearly comprehend the extensive services contained in two software packages. These include an existing product, Marketing Operations OnDemand as well as a new product, Interactive Marketing OnDemand. three squared’s strategy team performed extensive reviews of the product offerings to fully understand how best to communicate critical messages. Scripting and storyboarding exercises led to the development of informative and engaging content. Our creative team used 3D animation and motion graphics to fully illustrate the Unica product offering, covering features, benefits and short demonstrations of the products in use.
Additionally, we created a hype/teaser video for the product launches titled the Six Million Dollar Marketer, which was an exact replication of the opening of the popular 1970’s television show The Six Million Dollar Man.