Shaw Floors | Shaw Web Studio Overview
Shaw Floors already had a reputation among flooring retailers for helping them run their business with great products, service, and in-store marketing. Shaw decided to partner with retailers in an entirely new way when they developed a web services offering complete with a variety of website templates, auto-update product catalog, content library and more. Shaw needed to communicate through their sales force the opportunity for thousands of their dealers to gain an impressive virtual storefront in minutes.
Shaw partnered with three squared to develop an interactive sales tool that would educate the sales force and ultimately retailers on the benefits of Shaw Web Studio offerings. three squared used a mixture of video, motion graphics and Flash to create a piece that takes users down two different paths: “Build A New Website” or “Make Your Website Better.” This unique approach allows users to go straight to the information that is most relevant to them without having to watch all of the content in a specific order.