Shaw | Shaw Web Studio Initiative
Shaw Floors already had a reputation among flooring retailers for helping them run their business with great products, service and in-store marketing. Shaw decided to partner with retailers / dealers in an entirely new way when they envisioned Shaw Web Studio, a web service offering complete with a variety of site templates, auto-updates for product catalogs, content libraries and more, all wrapped in an easy to manage package.
Shaw engaged three squared for creative services tied to creating a new Shaw Web Studio online experience which included overall site design, new template options and related considerations for the mobile use. Research, content and user experience design were big parts of the overall initiative.