Shaw | Dash Carpet Configurator

Shaw Hospitality Group (SHG), a division of Shaw Industries, partnered with us to envision and develop an online product design & configuration tool (known as “dash”). Using Flex/Flash technologies, this Rich Internet Application drastically decreases the cost of producing numerous project samples & physical swatches by providing designers with a way to create and visualize their custom combinations before ever placing an order.


Key Components

Content Strategy
Creative Strategy
IA / Wireframes
User Experience Design
Visual / Responsive Design