Newport Aquarium

The Newport Aquarium is an aquarium located in Newport, Kentucky at Newport on the Levee, just outside of Cincinnati. The aquarium has 70 exhibits and 14 galleries, including five seamless acrylic tunnels totaling over 200 feet in length. Newport (a part of Herschend Family Entertainment) engaged three squared for a responsive re-design initiative related to re-envisioning the aquariums online experience. The main focus was to ensure a seamless, dynamic mobile experience, clean-up of the sites overall look & feel to offer a more modern visual appeal and development of a new navigation structure that would ensure ease-of-use with online purchases.


Key Components

Content Strategy
Creative Strategy
IA / Wireframes
User Experience Design
Visual / Responsive Design