Intercontinental Exchange | Broadcast Support
Intercontinental Exchange (“ICE”) tasked the three squared team to produce two 10-second “bumper ads” fashioned to air on CNBC and target primarily professional and individual futures traders. The first spot featured ICE Brent Crude oil, while the second emerged as a more brand-driven version. The creative team at three squared used a mix of 3D design and animation, original music scoring and high end motion graphics to create these dynamic brand pieces. Working in conjunction with the :10 spots, three squared teamed up with ICE to produce a network B-Roll stack reel. This project proved crucial to the emerging ICE brand by upgrading the image of the company and simultaneously creating a versatile deliverable that could be used to send to networks.