FMC Technologies | Interactive Customer Portal
Recently named by Forbes as one of the most innovative companies in the world, FMC Technologies is the global market leader in subsea systems and a leading provider of technologies and services to the oil and gas industry. FMC approached our team needing to develop a dynamic online portal experience that would effectively showcase the organizations core offerings.
Often complex in nature, these offerings are best shown based on their particular application. Knowing this, our team performed research and UX activities in order to map out the various offerings with their corresponding applications. From this information flow, we then created an online interactive experience that is now used as a primary sales tool for the organization. The experience includes custom graphics and video content and encourages the end user to explore FMC offerings in a non linear way, which provides an enhanced layer of engagement.