Dollywood | Website

Dollywood (a part of Herschend Family Entertainment) engaged three squared for the responsive design exercise related to re-envisioning As we performed research and began working on a complete site overhaul, the main focus was to create a more engaging overall look & feel and an entirely new navigation structure that would ensure ease-of-use with online purchases. This included a streamlined mobile experience and a re-work of ticketing itself from a user experience perspective.
The new site structure and mobile enhancements accommodates users across all Dollywood properties including the Dollywood Theme Park, Splash Country Water Park, Dollywood Cabins and the recently launched Dream More Resort.

Key Components

Content Strategy
Creative Strategy
IA / Wireframes
User Experience Design
Visual / Responsive Design