Adventure Aquarium

The Adventure Aquarium, formerly the New Jersey State Aquarium, is an educational entertainment attraction operated in Camden, New Jersey on the Delaware River Camden Waterfront by the Herschend Family Entertainment Corporation. The organization engaged three squared for a responsive re-design initiative related to re-envisioning the aquariums online experience. The main focus was to ensure a seamless, dynamic mobile experience, clean-up of the sites overall look & feel to offer a more modern visual appeal and development of a new navigation structure that would ensure ease-of-use with online purchases.


Key Components

Content Strategy
Creative Strategy
IA / Wireframes
User Experience Design
Visual / Responsive Design